grey matters is an evolving conversation, moderated by Boomer + beyond, that gives a voice to older people across the UK.
Through honest, thought-provoking discussion, it breaks down stereotypes, shatters assumptions, and reveals the vibrant, diverse realities of ageing.
It’s time to hear the truths that matter most.
Smart, safe and seen: designing tech older adults actually want
Building on our first post, this follow-up explores how to design smart home systems that older adults actively choose to use and the six principles that separate the smart from the simply complicated.
What do older adults really think about smart home tech?
They’re not resistant, they’re discerning.
This post unpacks the real appetite for smart home features among affluent over-70s and explores what they value, what they avoid, and why support matters more than voice control.