grey matters is an evolving conversation, moderated by Boomer + beyond, that gives a voice to older people across the UK.
Through honest, thought-provoking discussion, it breaks down stereotypes, shatters assumptions, and reveals the vibrant, diverse realities of ageing.
It’s time to hear the truths that matter most.
Clicking with confidence: how Boomers are using digital to find their next home
Today’s Boomers are far more digitally fluent than many assume.
Building on research from our partners at theEword, this Grey Matters piece explores how the over-60s are using property portals, social media and online research to shape major life decisions.
It also considers what this means for operators looking to build trust and connection in a digital-first market.