grey matters is an evolving conversation, moderated by Boomer + beyond, that gives a voice to older people across the UK.
Through honest, thought-provoking discussion, it breaks down stereotypes, shatters assumptions, and reveals the vibrant, diverse realities of ageing.
It’s time to hear the truths that matter most.
Confidence to move
Developed in partnership with ARCO, Confidence to move explores what older homeowners need from the next phase of Integrated Retirement Communities. Based on new consumer research, the report looks at why confidence, certainty, care, independence, tenure choice and stronger consumer protection all shape the decision to move in later life.
Living on their own terms: why independence matters to Boomers
Boomers are clear about what matters most: independence. Building on new research from our partners at theEword, this Grey Matters post explores why many resist traditional retirement models and what freedom, control and choice really mean to them.
It highlights the growing demand for later living options that support autonomy rather than restrict it.