grey matters is an evolving conversation, moderated by Boomer + beyond, that gives a voice to older people across the UK.
Through honest, thought-provoking discussion, it breaks down stereotypes, shatters assumptions, and reveals the vibrant, diverse realities of ageing.
It’s time to hear the truths that matter most.
Why downsizing has become a lifestyle choice
Most Boomers aren’t downsizing because they have to, they’re doing it because they want to.
New research from our partners at theEword, interpreted through the Grey Matters lens, reveals a generation making proactive lifestyle choices rather than reactive financial ones.
From rethinking empty-nest homes to moving closer to family, this piece explores how “right-sizing” is redefining what later life living looks like, and what it means for operators trying to reach this powerful audience.
Part one of a three-part Grey Matters collaboration with theEword exploring Boomers’ property motivations, digital confidence, and attitudes to independence.
The quiet cost of later life
Q.
What lies beneath the surface of pensions and property when it comes to financial security in later life?
Future living priorities
Q:
Besides healthcare access, how important are lifestyle factors like socialising with family and friends, pursuing hobbies, and staying fit and healthy in deciding where to live in retirement for our cohort?